Brand Manager (Snacks & Beverages)

Details
Closing Date:
2026/10/29
Reference Number:
DALI-2026-0009
Job Title:
Brand Manager (Snacks & Beverages)
Job Category:
Marketing
Job Type:
Full Time
Location, Town / City:
Namanve, Mukono

Job Description

Deliver end to end brand management for snacks and beverages by planning campaigns, overseeing packaging designs, organizing market activations, and analyzing market share.
Provide departmental leadership and operational control to ensure commercial targets are met without compromising product integrity, quality, or safety.
Drive continuous improvement, brand performance, and resource efficiency across all marketing and activation initiatives.

Key Duties & Responsibilities

Plan, sequence, and execute comprehensive brand campaigns, product launches, and market activations aligned with commercial targets.
Oversee product packaging designs and promotional materials while strictly maintaining approved brand, quality, and regulatory standards.
Analyze brand market share, campaign performance, and consumer feedback to identify growth opportunities and resolve service or quality deviations.
Lead and supervise marketing staff by allocating tasks, monitoring performance, conducting handovers, and maintaining operational discipline without compromising safety.
Collaborate cross functionally with supplying, verifying, and receiving departments to ensure timely operational coordination and project execution.
Maintain complete, legible, traceable, and accurate records, including campaign performance trackers, logs, and formal approval documents.
Control departmental expenditure and use marketing materials, packaging, and company resources responsibly to prevent waste and budget variances.
Enforce occupational safety, food hygiene, environmental, and risk control procedures across all marketing and market activation activities.

Skills

Brand strategy and product launch execution
Digital marketing and multi channel campaign management
Market research and competitive market share analysis
Operational planning, resource prioritization, and cross functional coordination
Team supervision, coaching, and conflict resolution

Education Qualifications & Experience

Education Qualifications
Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Commerce, Management, Operations Management, or a closely related discipline.
Higher Diploma or Ordinary Diploma in Marketing, Business Administration, or a related field combined with substantial practical supervisory experience.
Relevant UBTEB, TVET, professional marketing, quality, safety, or supervisory certifications, including accredited equivalent qualifications obtained outside Uganda.

Experience

4+ years managing consumer brands in the FMCG sector.